Gharieni Group expands reach with acquisition of Dutch manufacturer Bentlon.
Gharieni Group has acquired the Dutch beauty equipment manufacturer Bentlon, maker of high-end products in the areas of podiatry, cosmetics and wellness.
A top name in the beauty industry for close to 50 years, Bentlon is known for its high-quality products and ergonomic designs. The acquisition also means that the trademark “Vapozon,” a procedure of steaming the skin as a preparation for facial treatments, now belongs to Gharieni Group.
Gharieni Group is a name synonymous with the highest quality equipment for spa, beauty, medical and wellness environments. Over its 30 years trajectory, the brand has evolved to stand for innovation and exceptional product excellence.
“The acquisition of Bentlon is a logical step towards more diversity in our product portfolio,” says Sammy Gharieni, CEO and owner of Gharieni Group. “With its 45-year tradition of manufacturing and designing treatment beds for the beauty market, the brand is a perfect fit for Gharieni Group. The synergies created by this acquisition in the area of development and production will be noticeable in the future product range of both companies, and in further developments of high-quality treatment tables.”
The Bentlon brand, will continue to operate in the market independently from the Gharieni Group, and Andrea Westerwoudt has been named General Manager of Bentlon. A new face in the beauty industry, Westerwoudt believes it is important to maintain Bentlon’s identity.
“Bentlon is a solid brand and provides great value for money for its customers,” she says. “The beauty and podiatry chairs and furnishings are all made in the Netherlands – something we are very proud of. So now, in addition to the ‘Made in Germany’ plant in Moers, Gharieni Group also has a ‘Made in The Netherlands’ plant in Weert.”
Adds Sammy: “Bentlon was my first supplier many years ago, and I am very pleased that another traditional, long-standing and authentic European manufacturer is now in the Gharieni family. The combination of Bentlon’s high-end products infused with Gharieni’s innovative spirit means we will see some exciting new developments.”